If It's Urgent, Ignore It.

"Smart organizations ignore the urgent. Smart organizations understand that important issues are the ones to deal with. If you focus on the important stuff, the urgent will take care of itself.

"A key corollary to this principle is the idea that if you don't have the time to do it right, there's no way in the world you'll find the time to do it over. Too often, we use the urgent as an excuse for shoddy work or sloppy decision making. [...] Urgent is not an excuse. In fact, urgent is often an indictment--a sure sign that you've been putting off the important stuff until it mushrooms out of control."

Si deseáis leer el artículo completo de Seth Godin en Fast Company